Prior assumptions on marketing strategy

At the beginning of the semester I had little idea about marketing strategy and planning. All the information that I had acquired about this unit came from Swinburne’s unit outline and only explained briefly what I would be learning. I expected this unit to teach me how to formulate marketing strategies to address real world issues using relevant decision-making theories. I knew that strategic planning involved analyzing a company’s situation prior to its evaluation and selection of competitive position. After reading the unit outline, I was aware that we would be working with a client to help them position their company better and fix any flaws in their current marketing strategy. I expected the unit to be focused on how marketing strategies can affect the business and if the correct strategies are applied it can help the business be profitable. I knew that this unit required group work and team effort to complete few different tasks and the learning outcome was successful team collaboration.