Introduction

This assignment is an e-portfolio and it consists of materials that exemplify my skills and learnings that I have gained by studying the unit marketing strategy and planning. It provides an insight into my journey throughout the semester and how my views and work ethics have changed for better. It shows my understanding of the material and personal reflection to summarize my thoughts.

The purpose of this e-portfolio is for the potential employers to see a compilation of my education, learning and what I can offer to the company. It will help future employers decide if my skill set is what they are looking for and increase my chance of landing the position.

I am Monika Choudhary, a budding marketing strategist and will use this portfolio to gain a competitive advantage to secure an entry-level position with Loreal Paris